Profitable Playthings
New Don The Idea Guy project called SalesToys.com recently launched. The site profiles imprinted promotional products and strategies for using them in order to build relationships and close sales.
"This (SalesToys.com) is something that's been on my to-do list for the past four-years" says Don Snyder aka Don The Idea Guy aka DTIG. "The concept was sparked from conversation with sales guru, Jeffrey Gitomer." Apparently Jeffrey Gitomer (best selling author and nationally known speaker on all things sales-related) is a client of The Idea Guy, and recipient of some of his more creative promotional toys.
"Jeffrey has always been receptive to hearing some of my wackier ideas. I pitched everything from custom 'sales' coffee blends to Magic-8 Balls to bobblehead dolls to tattoos. Some of the ideas Jeffrey decides to buy, and some of the ideas just makes just him roll his eyes -- but every suggestion is rooted in a strategy to help reinforce his message and influence his audience."
How does a bobblehead doll reinforce the message of a sales trainer? "Jeffrey was in the middle of promoting his 'Little Gold Book of YES! Attitude' -- what better way to reinforce the word YES! than with a desktop toy that constantly nods it's head YES?"
Seems perfectly logical to us, DTIG.
We'll be keeping an eye on SalesToys.com for more of your playful (but profitable) advice.














<< Home